About Us

Paramount the Label was founded by Krystle and Tyrone, a dynamic couple driven by their shared passion for fitness and health. Their journey began three years ago, ignited by a deep-seated commitment to health and wellbeing. Krystle's personal journey with scoliosis and back problems led her to Pilates, while Tyrone found strength and healing after a major knee injury.

Krystle and Tyrone aren't your typical fitness influencers with thousands of followers. They're relatable individuals who found solace and empowerment through movement. Their journey embodies the everyday pursuit of better health and the belief that anyone can achieve their fitness goals with dedication and perseverance.

Paramount the Label isn't just a brand; it's a manifestation of Krystle and Tyrone's journey and their unwavering dedication to helping others unlock their full potential. Join them on this inspiring adventure and experience the transformative power of movement with Paramount the Label.

Krystle and Tyrone Graham the owners

Our Mission

Paramount the Label is more than just a brand to me; it embodies my commitment to empowering women and promoting a healthy, active lifestyle helping bring confidence to all women of all shapes and sizes

I am Krystle May

The confidence movement

Paramount the Label is more than just a brand to me; it embodies my commitment to empowering women and promoting a healthy, active lifestyle to help women everywhere to feel confident and comfortable in their own skin. I want women to not worry about judgement from others to be able to wear a crop anywhere with confidence. I want to create a community of confidence "The confidence movement" I have created a group for women to feel safe and have a place they can share their ups and downs of well-being, mental health, achievements and much more. Everyone is welcome because you confidence is paramount to us.

Shop with confidence

Your confidence is paramount

Our designs are all about combining style and performance, so you can feel like a queen every time you wear them. Whether you're going the gym, pilates or just out for a walk our activewear has got you covered with comfort, support, and a empowering vibe. We focus on everything from colors to prints to fit all queens to make sure you look and feel confident while in the latest activewear.